Times are changing at the snap of a finger. Business strategies, alliances, technology and tie-ups change overnight. So how is one supposed to keep-up and scale-up with changing times. History has testified to the takeovers and changing business scenarios happening almost every single day. Swiggy is the go-to app for home delivery even when an individual knows that the restaurant orders and gets free delivery! Ola and Uber are the choice of cab services for any individual wanting to travel from point A to point B. These are service providers who came into the market much after the original service providers made and established their market. All they did was introduced an upgrade version with better services. So how does one survive this changing environment?
Staying relevant
Your business was probably the only of its kind when it was launched. However, within a year’s time there are multiple clones out there, eyeing the top slot in your sector. So, staying relevant, updated and ready to step-up overnight will be the game changer. Remember, every move you make is being watched; so, having an ace up your sleeve will help you remain on top of your game at all times.
Staying updated
Stay updated with all that’s news in your industry, in technology that aids your industry and in what your competition is upto. It’s not about snooping, but about staying updated.
Stay Connected
You don’t have to create a scandal to stay in the news. Just let your followers know you are alive and kicking and doing wonders. Use your social media effectively and productively. Use all your social media channels and handles to let your followers stay connected with you.
Relook your designs
Once in five years or earlier if need be, have a relook at your designs. Tweak them, update them, upgrade them or change them completely if the need arises. Sometimes familiarity breeds contempt; therefore, try and bring in an element of surprise in your designs once in a while.
Restructure and revise roles
Every establishment needs a strong fort and handy soldiers. Make sure your employees are addressed regularly, be aware of their needs and grievances. Organize, restructure and reframe your organization if need be. Productivity increases when accountability comes into play.
Celebrate milestones
Acknowledge and celebrate every milestone achieved. These small celebrations act as an encouragement for the team. Acknowledging employees who perform also gives them an incentive to work harder. and also give them an incentive to work harder.
Survival of any business is subject to various reasons. Funds, financial stability, current status, future prospects and overall market scenario is what factors a business’s life. Change is inevitable and needs to be factored in at every budgeting session. Remember to keep your vision clear and your ideas focused on the future to sustain, survive and scale your business for the future.
